I want a new pair of shoes. I went up to my iPhone, opened up the Amazon app and in just 15 minutes; my shoes were on the way. That is ECommerce and I love it. ecommerce websites are booming and if you want to set up your own E_commerce store there could never be a better time.
Keep in mind though that there is a very fine line between a successful E_commerce website and the one that shuts down in a couple of months.
It is going to be the first impression of your services on the customer,so it has to be perfect. So, today we are going to give you some tips on building a professional Ecommerce website for your business.
1. Item Photos: Item pictures are the most important aspect of an E-commerce website. Unlike retail stores, people are buying your product only by looking at the picture of your product. Eyes and imagination are the only two decision makers for the product. So, make sure you have used the high-resolution images that are not too heavy to load. People don’t have time. Also, add more than 1 picture for the product and if you can add video or 3D image, that would be an icing on the cake.
2. Responsive Website: People use different devices to access websites on The Internet. There has been a surge in the handheld devices to access the Internet than PCs and Laptops. People prefer to use their phones and tablets to buy things. So, you have to make sure that people are comfortable in doing that. Your website should be responsive one so that it adjusts itself according to a device of every size.
3. The position of the buttons: Buttons play an important role in the conversions on your website. Buttons like ‘Add to Cart ’ and Checkout should be clearly visible to the customer as it encourages them to use it more. Small buttons are clumsy and people hate them. I hate to look for the Add to Cart button when I am ready to buy something.
4. Detailed Product Review: This is equally important as the item photos in the success of an E-commerce engine. People need proper information about the product they are going to buy. First, write down all the details of the product and then ask yourself all the questions that can arise with a product. Now, Try to answer them in the details of your product. Also, add the questions and answers section on the details page. These questions act as FAQs for a product and help clear their doubts for the product.
5. Testimonials and Reviews: This is the third and last step that users read before clicking on Add to Cart button. The customers who are trying the product for the first time try reviews and testimonials to judge the quality of the product. It is helpful for the technical and electronics like laptops and Air Conditioners. Positive reviews increase the rate of conversion on a website.
6. Payments option: How would you like if the checkout page of any product doesn’t have your card listed in modes of Payment. Well, its disappointing for the customer and one less opportunity for your business. So, it is necessary that you add all the payment options that are available and widely used. A PayPal button is not going to help you in the Indian market.
7. Don’t use too much Animation or Effects: Animations and effects on your website do cheer you up but not for a long time. People get easily bored with the fashionable things. Simply is golden. So, keep the designs and functionalities to a minimum when designing an e-commerce store. The customer is not going to click 15 times for buying a product.
8. Powerful Search Function: In a survey, it has been found that 38% of users come with the product in their mind and use a search function to find that product. Your search function should be powerful in that case so that the customers get what they want in one search. Suggestions while typing in the search box also play a good role in helping out the customer. yes,
9. Shopping Kart: Shopping Cart is where people will spend a big amount of time before deciding to buy anything. Make sure the details about the prices are clearly stated on the Cart page with delivery time and options for the delivery address. The location of the shopping cart should be visible too. There is two type of shopping cart when it comes to E-commerce engines; the one where things are simply added to the cart and you can visit it later while the second one shows you the cart details every time you add a product. Choose the right one for you according to the nature of your business.
10. Newsletter Subscription: Follow up and announcements for the existing customers is the must for every business out there and the same is true for your e-commerce websites. Email Marketing is the saviour here. It’s not dead. Keep updating our customers with the offers for your products. Customers do come back.
11. Bread Crumbs: When a website contains a lot of categories and links, breadcrumbs are necessary for smooth navigation on the website. It is also important for the customers who land on your product page from the links over the Internet. When customers have a sense of things and navigation on a website, conversions happen.
12. Wish list Features: According to Seth Gordon “People rarely buy what they need, they always buy what they want” This is true on so many levels. When people come and find something, they don’t have the money or time always to buy on the spot. Wish list comes in handy in these cases. When customers can save something to check on or buy later, they feel better and customers pass the check out section more often.
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